Alo

Why settle for basic gym gear when you can turn heads in your spin class and on the school run? Founded in 2007 by Dannis Harris and Margo DeGeorge LA-born brand Alo (an acronym for Air, Land, Ocean) has been serving seriously stylish looks since 2007, and is showing no signs of slowing down. Fan-girled by the likes of Hailey Bieber and Kendall Jenner, this is fitness wear with serious main character energy. From their Airbrush Heart Throb Bra to Accolade Crew Neck Pullovers that scream off-duty model, Alo’s all about luxe fabrics, sculpting fits and that throw-it-on-and-go ease that’ll take you from Barre to bottomless brunch.

Airbrush Heart Throb Bra

Alo

£78

Accolade Crew Neck Pullover

Alo

£128

Accolade Straight Leg Sweatpant

Alo

£128

Sport Star Full Zip Jacket

Alo

£158

Adanola

Unless you’ve been on a major digital detox you can’t fail to have spotted those ADA emblazoned sweatshirts all over your Insta feed. That’s Adanola, a British activewear brand founded by Hyrum Cook and his brother, Josh, in 2015 and known for its minimalist designs and high-quality materials. Designed for gym bunnies, coffee run queens and everyone in between, Adanola’s clean lines, comfy fits and neutral colourways have made their pieces a hit with everyone from Rosie Huntington-Whiteley to Kaia Gerber, with weekly restocks selling out faster than you can say “Reformer at 6”. Effortless, affordable and made for real life – this is activewear you’ll never want to take off.

Varsity Oversized Hoodie – Cocoa

Adanola

£60

Ultimate Leggings – Cocoa Brown

Adanola

£40

3 Pack Socks – White, Cream, Light Grey Melange

Adanola

£28

Ultimate Sleeveless Zip Neck Top – Vintage Blue

Adanola

£34

Lululemon

No activewear round-up would be complete without a mention of Lululemon. The Canadian athleisure stalwart may have been around since the Nineties, but it hasn’t lost its luxe appeal for the sporty set. Beloved by Barre babes, yoga lovers and anyone who likes their leggings to actually stay up, Lulu’s got the fit, the feel, and the famous following to match. With hero pieces like the buttery-soft Aligns and the iconic Define jacket, it’s no surprise their stores are basically fitness girl cathedrals. This is not just activewear – it’s a lifestyle. Namasté, but make it fashion.

lululemon Align™ Super-High-Rise Pant 28″

Lululemon

£88

Define Jacket Nulu

Lululemon

£108

Groove Nulu Super-High-Rise Flared Pant Regular

Lululemon

£108

All It Takes Back-Twist Ribbed Short-Sleeve Shirt

Lululemon

£48

DFYNE

If you haven’t stumbled across DFYNE yet, where have you been? This cult-fave activewear brand is all about bold fits, big energy, and fitness gear that works just as hard on the mat as you do (or not!). Designed to sculpt, support and turn heads, DFYNE’s viral Impact leggings with scrunch bum seams and strappy sports bras are made for lifting heavy, stretching deep and strutting straight to lunch after. With a focus on blending fashion and function (with an eye on sustainability), it’s no wonder their drops sells faster than your PT can say “last set”. Gym girl era activated.

Defyne Impact Leggings

Defyne

£50.99

Dynamic Zippy

Defyne

£55.99

Impact Asymmetric Sports Bra

Defyne

£38.99

Revive Crew Socks

Defyne

£7.99

AYBL

If you’re not already obsessed with AYBL, prepare to fall hard. Launched in 2018 by two brothers from their Redditch home (and now backed by Lewis Morgan, co-founder of Gymshark), this homegrown hero is serving up sculpting sets, second-skin leggings and sports bras that actually do the job — all without the spendy price tag. Loved by gym girlies and sofa loungers alike, AYBL’s viral collections like Empower and Balance V3 are the kind of pieces you’ll live in, whether you’re going for a run or simply running errands. Affordable, flattering and designed to move with you – it’s giving main character energy in every colour.

Lift Graphic Oversized T Shirt

AYBL

£20

Balance V3 Seamless Zip Jacket

AYBL

£38

Staple Sports Bra

AYBL

£26

Empower Seamless Leggings

AYBL

£42

Bo+Tee

Bo+Tee isn’t just for TikTok teens – it’s for grown-ups who want activewear fit for life’s juggle. Launched in 2020 by the team behind Oh Polly, this brand has quickly become a go-to for style-savvy women who want flattering fits, sculpting fabrics, and leisurewear that holds its own from strength training to school run. Their seamless leggings and multiway bras are designed to support, smooth and seriously elevate your workout wardrobe – without compromising on comfort. Think bold colours, confident cuts and pieces you’ll actually want to be seen in. Gym gear that gets you? Yes, please.

Ribbed-Knit Oversized Jumper in Pale Pink

Bo + Tee

£60

V-Neck Sports Bra in Lemon Marl

Bo + Tee

£32

Ruched Mini Shorts in Pecan Marl

Bo + Tee

£35

Ribbed-Knit Cropped Zip-Up Sweatshirt in Ivory

Bo + Tee

£55

Varley

If you want your workout wardrobe to be more neutral than neon then Varley is about to be your new best friend. Founded in 2014 by husband-and-wife duo, Lara and Ben Mead, this London-meets-LA brand is all about elevated activewear that works for both Pilates and picking up the kids. Think buttery-soft leggings, chic zip-ups, and outerwear so stylish you’ll forget it’s technically gym gear. With its earthy palettes, flattering cuts and quality materials, Varley is perfect for women who want to feel polished, pulled-together, and ready for what the day throws at them — sweaty or not.

Alo

Airbrush Heart Throb Bra

Accolade Crew Neck Pullover

Accolade Straight Leg Sweatpant

Sport Star Full Zip Jacket

Adanola

Varsity Oversized Hoodie – Cocoa

Ultimate Leggings – Cocoa Brown

3 Pack Socks – White, Cream, Light Grey Melange

Ultimate Sleeveless Zip Neck Top – Vintage Blue

Lululemon

lululemon Align™ Super-High-Rise Pant 28″

Define Jacket Nulu

Groove Nulu Super-High-Rise Flared Pant Regular

All It Takes Back-Twist Ribbed Short-Sleeve Shirt

DFYNE

Defyne Impact Leggings

Dynamic Zippy

Impact Asymmetric Sports Bra

Revive Crew Socks

AYBL

Lift Graphic Oversized T Shirt

Balance V3 Seamless Zip Jacket

Staple Sports Bra

Empower Seamless Leggings

Bo+Tee

Ribbed-Knit Oversized Jumper in Pale Pink

V-Neck Sports Bra in Lemon Marl

Ruched Mini Shorts in Pecan Marl

Ribbed-Knit Cropped Zip-Up Sweatshirt in Ivory

Varley

Hawley Half-Zip Sweat

The Wide Leg Pant

Alder High Rise Short

Richie Short Sleeved Sweat

The new gen fitness brands to glam up your work out

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