Waitrose & Partners

PRODUCT TESTING

CHALLENGE

Capitalising on the rise of gin’s popularity in the UK as an elegant artisan tipple, Waitrose launched a gin-tasting service at home in the summer of 2019. They chose Muddy Stilettos to test it and get out the first word on the service. 

OUR IDEA

Our reviews are highly trusted by readers, so our editor-in-chief and HQ team tried the gin-tasting session, and published the review online to 250,000 subscribers with original photography. It was also pushed out to our 175,000 social followers. 

RESULTS

High levels of awareness – Waitrose needed to get across the benefits of this service in detail. We delivered a dwell time of 3 mins 52 seconds to the feature, nearly double of what the industry standard regards as outstanding.