ABOUT NORFOLK

Well HELLO Norfolk! Home to jaw-dropping scenery, unspoilt villages and indie shopping galore. The Eastern county is a little bit out on a limb, unserved by motorways and not really on the way to anywhere else – which is exactly why we love it so much.

Typically crowds flock to gorgeous North Norfolk, where there are 90 miles of glorious coastline to explore. Yet why not head inland, too?

There you’ll find verges tumbling with wildflowers, Georgian market towns, medieval cobbled streets, safe cycleways, grand country estates and gorgeous gardens.

Plus, The Broads National Park has 125 miles of magical waterways to explore. Oh, and you can’t miss all the delights of cool-but-quaint Norwich, either (read our city insider guide here). Take our hand, and jump right on in!

WHERE TO STAY

Staycation Specialists

Norfolk has flint cottages and thatched farmhouses in abundance. You’ll find some of the best on offer with Norfolk Cottages, where you can browse anything from traditional fishermen’s cottages and beach huts to luxury townhouses and converted barns. Or have a look at Norfolk Hideaways, whose properties range from places to sprawl by the pool to a railway carriage – very Agatha Christie.

Plus, you absolutely can’t go wrong with Big Skies Holiday Cottages who have a boutique portfolio of properties spanning the whole North Norfolk coast and a few miles inland. Whether you fancy holidaying in a glass-fronted woodland lodge or quirky renovated chapel, they’ve got inspiration in spades.

Indie luxe

For sustainable modern design check out Shangri-la, tucked behind the dunes at East Norfolk’s Waxham beach. Far away from the North Norfolk crowds, this high-spec eco build has bespoke fixtures and features throughout and is the perfect place to gather with friends.

If you’re looking for a cosy getaway then Spinks Nest Cottage in the North Norfolk village of Wiveton is the definition of rustic luxe. It’s fabulously bijou but every space has been utilised to maximise purpose.

For a staycation with a difference, get yourself booked in at Cley Windmill, where there’s a mix of bed and breakfast and self-catering accommodation. Perched next to the River Glaven in the beautiful North Norfolk village of Cley-next-the-Sea, the five-storey tower mill gazes out over reed beds, the Cley marshes and countryside as far as the eye can see. It’s a great setting for a romantic getaway.

Or how about RIBA-award-winning Backwater, a spacious house (sleeping 8 in 4 bedrooms) with a jetty on its own lagoon at Wroxham on the Broads? Inspired by chalets and boat sheds, with the veranda creating a stunning outdoor room with Sonos sound system, teens will love it. (But there’s water on three sides, so it’s not one for small ones.)

And at West Runton, secretly hidden in half an acre of its own private woodland is Blackwood. It’s all about earthy and Scandi textures, with decking perfect for sandy feet. Plus there’s a firepit and BBQ area, perfect for chilling under the Norfolk stars.

Stylish hotels

Drink, eat and sleep in the company of Hollywood royalty at uber-cool NoTwenty9 in Burnham Market, or if country chic is more your thing, The Hoste Arms is perched on the same idyllic village green and has its own star-studded cinema room for rainy days.

After a pampering getaway with the girls? Try Congham Hall in West Norfolk, with its blissful spa in a herb garden set in sweeping rural parkland. Or slip into the sleek spa at Park Farm, a country house hotel boasting gorgeous landscaped gardens.

If you’re in the mood for a city break, Maids Head Hotel is the oldest hotel in the UK (dating back over 800 years) and bang in the centre of hip ‘n’ happening yet still medieval and pretty Norwich. Don’t pass up the opportunity to book a spin around the city in their vintage Bentley or explore under your own steam on one of their chic Bobbin Bikes.

Inbetweeners wanting a quaint country experience but with a bit more to do on the doorstep should head to Byfords in the North Norfolk market town of Holt. It’s a café, deli, pub, restaurant, ice-cream parlour and also offers 16 “posh” B&B rooms and a self-catering apartment. (Basically, it has everything!) Holt also has some of the best independent shopping in the UK.

Fresh and cool

Head west to Ffolkes, a handsome 300 year old coaching inn with a playful attitude – think a street-food menu, golf course housed in graffiti’d shipping containers and fun, funky decor. Royally situated just five minutes from the Sandringham Estate, it offers wow-features such as private terraces with outdoor bathtubs, funky bunkbed dens, or even your own hot tub and sauna with countryside views in the Spa Cabins.

The Harper in Langham is Norfolk’s newest luxury hotel, a sleek contemporary escape paring laid-back style with a wink of irreverence. There’s a resident’s-only spa, a groovy bar, a restaurant and a pretty outdoor yard with fire pits. What’s not to adore?

Alternatively head for Fritton Lake, Norfolk’s answer to Soho House, on the border with Suffolk and in an area that’s part of a huge rewilding programme. It’s ultra stylish and chilled out, and even has a wild swimming lake with a sauna. Majorly on our hitlist!

Quirky

Fancy something completely unique? Try time-travelling back to the 1940s at a (very comfortable) WWII Control Tower, on the edge of a former RAF base at North Creake. This Art Deco styled B&B is a cross between your Nana’s house and a museum.

Alternatively there’s a quirky, fabulously glam vintage vibe at The Dial House in the mid Norfolk market town of Reepham, with eclectic decor and a record player in every room. 

Party Pads

Voewood near Holt is a beautiful Arts and Crafts house with a rock ‘n’ roll heart. Imagine Kate Moss with her buddies on a country jaunt and you’ll get the picture.

Or for a super-sophisticated country retreat, Mount Amelia in Ingoldisthorpe is a Grade II-listed country pile with a sweeping drive, spacious grounds, a games room and a huge country kitchen. Perfect for large family getaways. 

Glamping 

Where to even start?! For a slice of true Norfolk magic head to Wild Meadow Glamping on the sweeping Raynham Estate. Eight boutique luxury yurts (some with ensuite bathrooms) are dotted around a pretty meadow on the grounds of a grand stately home. There’s also a big fire pit, perfect for stargazing, plus a lantern-lit “Turnip Tent” where you can have a sunset drink.

For an off-the-grid experience, Gorsey Meadow is a bijou eco glamp site where feral kids can run wild in meadows, woodland and rivers. Amber’s Bell Tents has a beautiful range of small, family friendly sites across Norfolk (and beyond) including at Mannington Hall, Wiveton Hall and Hoveton Hall Estate. They’re all incredibly special, particularly the inspirational 2,000 acre Little Massingham Estate on the far reaches of North West Norfolk. With forests and heathland, wild ponies and piggies, it plays a huge part in the important rewilding work that is happening in Norfolk and across East Anglia with Wild East.

West Lexham is a boutique glamping retreat site with seven treehouses, hidden away in the heart of the Norfolk countryside. Think hippie eco chic meets Little House on the Prairie – how could we resist?

Transport yourself to Africa (well, sort of) with Wild Luxury‘s stylish ‘Serengeti’ and ‘Zambezi’ style Lodges at three private North Norfolk camps – Thornham Bay and The Hideaway.

TIME TO EAT…COCKTAILS GO WITHOUT SAYING

With so many amazing local producers in Norfolk, the food scene is one of the best in the country (with multiple Michelin stars to prove it). And it’s not all about fine dining, or even just great pub grub. Make sure you stop at the roadside stalls with honesty jars, selling everything from jam and eggs to samphire, mussels and cottage garden flowers. Slow you down, as they say around here!

Restaurants

In Norwich head to Farmyard for their laidback ‘bistronomy’, or sample authentic French classics in the très trendy Norwich Lanes at L’Hexagone.

We also adore Michelin Plate-holding Benedicts and Roger Hickman’s for top-notch contemporary British cuisine.

Just outside the city, the pretty village of Stoke Holy Cross is emerging as a foodie destination in its own right, with intimate dining spot STORE retaining its Michelin Star for a second year in 2024. It’s tucked in the back room of Stoke Mill restaurant which is itself also listed in the Michelin Guide, as is neighbouring gastropub The Wildebeest which now has three AA Rosettes.

For fine dining in the Broads we love thatched gastro pub The Ingham Swan (which has a Michelin Plate). And up in North Norfolk, Michelin-starred Morston Hall is the place to book for a stunning seven-course tasting menu which changes every single day. 

If you can manage to get a table (the waiting list is long!) then don’t miss a trip to Holt’s Michelin-starred Meadowsweet based in a gorgeous Grade II listed house.

North Norfolk is also home to Sculthorpe Mill, a pretty waterside pub which has undergone an amazing evolution under the ownership of sisters Siobhan and Caitriona Peyton – and has snagged a Bib Gourmand to boot.

Looking for great food in West Norfolk? Hotfoot it to Kings Arms Fleggburgh – Tom Hiddleston’s a fan! The Bank House in King’s Lynn is perfect for a spot of dockside dining, while Michelin Plate-rated Socius in Burnham Market is the place to go for cool, airy decor and tasty sharing plates. 

In need of something a bit lower key? For fabulous fresh seafood, a laid-back vibe and incredible clifftop views head to Rocky Bottoms near West Runton. Or Wells Crab House, within a net’s cast of the harbour, where you can dine in or take your crab and lobster platters to go and eat by the seashore.

No coastal holiday is complete, meanwhile, without fish ‘n’ chips, and many swear you’ll find the best in Norfolk at Eric’s (who have branches in Thornham and Holt). We also recommend the venerable Grosvenor Fish Bar in Norwich (fish tacos, yes please!), No1 Cromer, The Bucket List in Cromer, and Platten’s in Wells-next-the-Sea. 

Pubs/Bars 

Norfolk is absolutely packed with stellar destination pubs. If you’re after a pint by the coast head straight for The White Horse in Brancaster Staithe, which has a glorious Marshside Bar where you can make the most of Norfolk’s vast skies. Stay for dinner and you’ll be eating at the Muddy Awards 2024 Best Restaurant!

For a country classic you can’t beat The Brisley Bell, well worth a detour into gorgeous rural countryside for its delicious menu, beautiful quirky rooms and lovely gardens. 

And you won’t find a rural pub much more idyllic than The Rose & Crown in Snettisham – the first place Prince William popped for a cheeky pint after one of the lockdowns.

If you’re feeling hip (er, always!) we recommend the Suffield Arms in Thorpe Market, which is conveniently located bang opposite Gunton Station so with any luck nobody has to be the designated driver. A sister pub to the equally sumptuous and groovy The Gunton Arms, it’s similarly studded with cool contemporary art curated by owner Ivor Braka. Plus, it has a fabulously lavish-looking upstairs saloon bar – afternoon cocktails, anyone?

If you’re in the city, Blue Joanna is beloved of the Norwich cool crowd, offering a great Asian tapas menu and proper music (on vinyl, obviously). Or hit up Gonzos Tea Room with its roof bar, killer cocktails, eclectic decor and DJs – it would be rude not to. Hungry? Don’t miss Brix & Bones in the same building – whose fire-cooked global dishes have drawn flattering national press attention.

Cafes, delis & farmshops 

Norfolk glories in its rural landscape, nurtured by farmers growing lots of lovely local produce. With plentiful farm shops across the county, you’ll spy a fair few as you pootle around the countryside.

Our favourites include Church Farm Shop (Muddy Awards 2024 winner), The Goat Shed, Walsingham Farms Shop (they also have stall on Norwich Market), Old Hall Farm Shop, Paddock Farm Shop, Thornham Deli, The Norfolk Deli in Hunstanton and Back to the Garden near Holt. More here.

Café sur la plage? You’ll be spoilt for choice! Head to The Whelk Coppers in Sheringham or Old Town Beach Café in Hunstanton for great views, good coffee and old school charm. And for Tex Mex snacks we have the hots for laidback Guac&Mole, right on the beach in Sheringham, the place to go after a morning’s paddle boarding at neighbouring SUP Shack.

In Norwich check out The Yard, a cracking coffee stop with monochrome decor, greenery an abundance and friendly vibes. We’re also obsessed with Bread Source, a hip coffee shop and artisan bakery with branches across Norwich, Reepham and Aylsham.

In fact, artisan bakeries in general are increasingly “the thing” in Norfolk – we also rate Two Magpies and Loaf.Microbakery, both have multiple branches.

Smoke and fishes

With 90 miles of coastline you’ll find fresh fish, seafood and (love it or loathe it) local delicacy samphire are everywhere.

Pop into Gurney’s Fish Shop in Burnham Market and Thornham, or Westons in Blakeney to pick up all your fishy bits – and don’t miss a trip to a local smokehouse. Cley Smokehouse and Staithe Smokehouse in Brancaster Staithe are among our favourites.

Sweet treats 

Norfolk is currently absolutely rammed with cake shops and pudding parlours that are as Instagram-worthy as they are delicious!

Winibees in Sheringham and Bakeaholics in Attleborough are two bang-up-to-date bakeries favouring hot pink decor and eye-catching, inventive bakes. Imagine if Barbie ate really, really good cake…

Caught a little too much Norfolk sunshine? Cool down with a visit to lovely Aloha Ices in Sheringham, offering the most beautifully presented ice-creams and a fabulous vegan range.

It’s not all about the new kids on the block, however. With more than 35 years experience, East Coast Gelato in Hunstanton, Thornham and Wells never disappoints and has an epic range of flavours.

We also love cute Cavick House Farm near Wymondham, with homemade cakes and a quaint egg-vending machine. Retro pretty Heydon Village Tea Room is also rightly famous for its mouthwatering and imaginative cream teas. And our favourite rustic cafés in rural locations, include The Parlour in Binham, next to the famous Priory, and Chestnuts Coffee which is nestled in the countryside between Wymondham and Long Stratton.

Last but absolutely not least, Norwich’s Figbar is a high-end dessert bar serving up unique and delectable goodies. Funfetti blondie, anyone?

KIDS AND FAMILY

Norfolk has oodles of fab, family-friendly attractions. Bewilderwood is a magical adventure theme park cleverly hidden in woodland in the heart of the Norfolk Broads. Hop on the story-telling boat and enter the enchanting world of Twiggles and Boggles for hours of fun on zip lines, slides, mazes and treehouses.

The sweeping Holkham Estate on the North Norfolk coast is alive with theatrical events, outdoor cinema, tours, food fairs and outdoor activities, whatever time of the year you visit. It has a brilliant woodland play area, featuring treetop-level walkways and treehouses, plus an excellent ropes course.

Kids will also love Roarr! Dinosaur Adventure in Lenwade, where you can get close to some pretty convincing dinosaurs on the woodland activity trail. There’s also a small animal farm, indoor and outdoor play areas, a splash zone, a theatre and high ropes, zipwires and new thrilling rides.

For wet weather fun, Norfolk has ten museums that make up the Norfolk Museums. Our favourites include Norwich Castle (bear in mind that the Medieval castle itself, the keep and dungeons are currently closed for refurbishment) and Gressenhall Farm & Workhouse for fantastic living history.

We also love Time & Tide in Great Yarmouth, inside an old herring smokehouse, and The Ancient House in Thetford with its award-winning education programme.

Redwings Horse Sanctuary, with branches in Aylsham and Caldecott, is a wonderful day out for mini horse lovers. Little nature-buffs will also adore Pensthorpe, a wildlife reserve which boasts both a cracking adventure playground and a classy wooden indoor play area and soft play. There’s always a fun adventure trail to follow or den-building to be done around the beautiful gardens, and lots of bird-spotting if that’s your bag (including flamingos)!

Local parents also adore Wroxham Barns, which features a cute kids’ farm and a fairground-style play park. It hosts all sorts of special events, from pumpkin picking to live lambing – plus, there’s some fab shopping for the grown-ups, too.

IT’S GREAT OUTDOORS

We’re not saying it never rains in Norfolk, but we’re the driest county in the UK – so it’s almost always a good day to get out there and explore the incredible landscape!

Beaches 

There are so many beaches to choose from, so let’s do this by requirements. For a beautiful beach with amenities, our family favourites are Old Hunstanton, Wells-next-the-Sea, West Runton and Sea Palling. Or for full-on seaside shenanigans, go great guns in Great Yarmouth – a traditionally big and brassy holiday town, which is also becoming increasingly hip and creative. (Sealife Great Yarmouth is also a fun little trip.)

For an old-school seaside town head to Cromer, Sheringham and Mundesley. After wild, empty stretches of white sand? Try Brancaster and Waxham. 

Holkham beach is undoubtedly the tourists’ favourite, due to vast sands and enormous Norfolk skies. However – Muddy tip alert – why not head to Burnham Overy Staithe instead? From there, either walk the North Norfolk Coastal path or squelch through the estuary to reach the secluded end of Holkham Beach. (Watch out for the naturists, however!)

Finally, watching the sunset over Happisburgh lighthouse is the most romantic way to end the day – and there’s a totally fantastic playground (complete with a zipwire) right next to the beach carpark.

Want more sandy Inspo? Read about our favourite Norfolk Beaches here.

Broads

With picturesque windmills, bobbing swans and bucolic waterways, the Norfolk Broads are timelessly lovely. (Until you pass a noisy party boat, that is!)

Whether you choose to hire a boat, SUP, canoe or simply sit in a waterside pub and watch the world go by, this area of Norfolk offers something really lovely.

We’re especially fond of Coltishall, with its pretty common, and Ranworth, with its floating Norfolk Wildlife Trust centre, boardwalk and historic church. (You can climb the tower for amazing views.)

Cycling & Walking 

The Norfolk Trails network features 1200 miles of walks, cycle and bridle routes across the country, so you’ll never be stuck for somewhere to stretch your legs.

The Norfolk Coast Path runs 83 miles from Hunstanton in West Norfolk to Sea Palling on the East Coast, via multiple beauty spots including Blakeney and Stiffkey.

The Peddars Way is another great walking and cycling route, tracing from Suffolk through Thetford Forest in Mid Norfolk and finally joining the Norfolk Coastal Path at Holme-next-the-Sea.

And if you fancy channelling your inner warrior goddess (let her out!), the Boudicca Way runs for around 36 miles between Norwich and Diss, passing through the gently undulating countryside of south Norfolk and the Waveney Valley. 

Want more walks inspo? Read about our favourite Norfolk coastal walks with pitstops here.

Beautiful houses & gardens 

Norfolk’s certainly not short of a country pile or two. Blickling Estate, birthplace of Anne Boleyn, is a gorgeous Jacobean hall with acres of pretty grounds to explore. Every August they host Classic Ibiza and hundreds of young-at-heart clubbers relive their halcyon days.

Sheringham Country Park has the most beautiful rolling grounds and is famed for its dreamy clouds of vibrant Rhododendrons in late spring. Felbrigg Hall, with 520 acres of dog and buggy-friendly land, is also a Muddy favourite (with a sweet second-hand bookshop).

Houghton Hall in West Norfolk is a lush stately home and gardens with cool art credentials, having hosted exhibitions by the likes of Damien Hurst and Anish Kapoor. Its grounds are dotted with permanent sculptures by artists such as Henry Moore, and an extra-special ‘Skyspace’ installation by light and space artist James Turrell. Currently, wizard of sculpture, Antony Gormley‘s 100 life size, cast-iron bodies are installed on the same datum line throughout the 200-acre parkland, until 31 Oct.

For a real hidden gem, check out The Plantation Garden in Norwich. This Victorian sunken garden is a magical place, and a great spot to have a cream tea in the summer. If you’re in the right place at the right time you could also pop into Norwich Cathedral’s Bishop’s Garden, a famed secret garden which only opens for a few select days of the year.

Or for even more under-the-radar garden glory head to the East Ruston Vicarage Garden, an exotic series of themed gardens near the East Norfolk coast – it’s seriously special.

NORMAL FOR NORFOLK

It’s fair to say that Norfolk has a certain reputation for being, er, well, let’s call it “quirky”. And hurrah for for that, we say! If you’re hunting for the best places to experience that “normal for Norfolk” vibe, read on.

Wiveton Hall is one of our favourite spots for coffee with a view – plus, you might bump into the infamous eyebrows of Desmond MacCarthy, aka Mr Normal for Norfolk himself.

The greasy pole event at Blakeney Regatta is another kooky Norfolk spectacle, and great fun. It essentially involves watching people of all ages attempting to walk, run, crawl or slide their way along an ultra-slippery pole, fixed over the harbour’s edge. (Or you could have a go yourself!) Health and safety? What’s that?

Kids will love crabbing (also known locally as gillying) at Blakeney, Wells Quay or Cromer Pier. Avoid plastic pollution and grab a biodegrable line from the lovely Salthouse Store if you’re passing along the coast road. Plus, you could try asking a local fishmonger if they have any crabbing scraps – the stinkier the better, we’ve always found!

The Thursford Christmas Spectacular is another Norfolk institution which really has to be experienced to be understood. It’s been going for 44 years, drawing over five million visitors to this tiny village in North Norfolk. Yes, this musical extravaganza might have an epic silver-haired fan base – but who can say no to a proper variety show with a saucy side of glamour? Don’t forget to pack your feather boa!

We also must mention the Glandford Shell Museum, a fabulously original little place which houses the finest seashell collection in the UK inside a tiny flint building. (There are a few other shell museums in the county, but this one is by far the best.) Adding an extra dose of quirky charm, the church above the museum chimes out a hymn or a Christmas carol on the hour, every hour – all year around.

WILDLIFE WOWS

Everyone knows that Norfolk is a haven for bird-watchers, but it’s also one of the best seal-spotting locations in the UK. You can often watch them in the waters between Sea Palling and Winterton, and November to March is pupping season at nearby Horsey.

If you walk along the wild and beautiful dunes you’ll see and hear hundreds of seals and their pups on the beach below. It’s a truly unique and remarkable experience.

The Horsey seals are looked after by knowledgable wardens but every year total idiots – clearly not Muddy readers – try and take selfies with them. So don’t be one of them! You can also take a boat trip out to Blakeney Point from Morston, with Beans or Temples, and see them at peace in their natural environment.

FESTIVAL FUN

The annual Norfolk & Norwich Festival in May has an incredible history, having recently celebrated its 250th anniversary! Every year it brings a world-class programme of international art and home grown talent to venues and open spaces across the region. From classical and contemporary, to weird and wonderful, there’s bound to be something you’ll love!

The county is also host to a huge range of music festivals. Special mention must go to Houghton, a seriously hip festival for true dance-music lovers on the grounds of the stately home.

For more hot headliners, including the best fiestas for Norfolk food, drink, literature and gardening, check out Muddy’s Norfolk festival guide.

For more Norfolk insider knowledge, check out the Muddy guide to Norwich.