Tide Banking (Oct 2020)

BRANDED CONTENT

CHALLENGE

Returning to Muddy for a second time in a year, Tide wanted to find a way to stand out and raise awareness of its USP –  the small business bank of choice – and that it would help new start ups get going faster.

OUR IDEA

Our Founder interviewed 3 new Tide clients who started up in Lockdown to provide a branded feature full of super-helpful advice to inspire readers thinking of starting up their own business, with tips on how to succeed. 

Supported by newsletters, organic and paid social, we added an exclusive incentive for any Muddy readers who opened a Tide account through the joint Muddy/Tide portal to be put into a prize draw to win £1000 to help set up their business.

RESULTS

Focusing on key metrics across the whole decision making funnel we focused on driving awareness through social and newsletters with a great 15.4% Open Rate, and then educated readers with our Editorial feature scoring 3.50mins of dwell time and consideration. We had pleasing conversion to sign up numbers reinforcing our Muddy Audience found the partnership relevant and was good prospect audience for Tide.