Tide Banking (Feb 2020)

BRANDED CONTENT & READER TREAT

CHALLENGE

In a market where all banks were talking about their commitment to female-led businesses, Tide needed to find a way to stand out and raise awareness of its proposition as the small business account of choice and, vitally, ensure qualified account signs ups.

OUR IDEA

In a branded content feature supported by newsletters and social, our Founder and four other inspirational female entrepreneurs (including hotelier Alex Polozziand Mint Velvet founder Liz Houghton) gave passionate, smart, super-helpful advice on starting up your own business, and how to succeed. 

We also set up an exclusive incentive for any Muddy readers who opened a Tide account through the joint Muddy/Tide portal to be put in a prize draw to win £2000 to support their business. 

RESULTS

We exceeded all KPIs for this campaign, with 8% higher uniquesthan requested and a 51% over-delivery of new qualified signs up.