You won’t believe your eyes – Daniel Craig as you’ve never seen him

Want to watch some jaw dropping, hip thrusting action and the former 007 star ditching the DJ for a snug singlet? Then you’re in the right place.

A just-released advert for a chi-chi spirits brand has caused quite a stir – or should we be shaken? – as Craig struts, spins, shoulder pops and hip thrusts his way around Paris. I mean, what’s not to love.

According to the credits this is Craig playing himself, as he sheds the stiff Bond persona and comes over all snake hips and cheeky winks. The ad starts out with a French Noir movie vibe then Craig pushes through the crowd of paps and emerges from his Rolls in a bad-ass (and slightly camp?) leather jacket, vest and a man necklace that screams American Gigolo, before mincing his way down a Parisian boulevard to an original soundtrack by Rita Ora and Giggs.

It’s much more than simply a collaboration between Craig and the Polish vodka brand, as a whole host of A-List creatives have been involved. Craig was choreographed by JaQuel Knight, the man behind that Single Ladies dance, while the ad was directed by Oscar winning filmmaker Taika Waititi whose directing credits include Jojo Rabbit and the up and coming Thor: Love and Thunder. Meanwhile, the iconic photographer Juergen Teller papped the campaign stills.

It has all the quirky Christopher Walken vibes from that Fatboy Slim video, but with Craig’s pouty and buff delivery. Apart from being an absolute blast when we all need a bloody good laugh, it’s good to see Craig’s fun side, after years of him playing the brooding Bond. Samba your way to the booze cabinet? Oh yes. We’ll have what he’s having!

M
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