It’s personal! Charms are cool again and we’re ready to jangle
Y2Ks biggest jewellery trend is back and we’re 100% into it. Playful and personal – they’re the blingy clues that say everything about you.
Calling all Nineties and Noughties, babes, charms are back and they’re bigger than ever. While you may have given cargo pants, butterfly tops and low slung disc belts a hard pass, the revival of our ‘wear your heart on your sleeve’ charm collection is a trend we can get on board with. Enter charm bracelets, necklaces, earrings, rings and bag jewellery, but with a luxe 2025 twist.
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