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Which entrepreneur won Tide’s £2000 helping hand?

Thanks for asking! Say hello to Jade and her delicious bakery business and find out how the money has helped her boost her business to the next level.

Look, real people actually win our competitions! In January we worked with Tide to help encourage and inspire Muddy entrepreneurs, and part of that partnership was to give one business £2000 to help take his or her company to the next stage.

I’m delighted to say that the winner was Jade Boswell, owner of Bitesize Bakehouse in Cambridgeshire, below – no wonder she looks happy!


Since the win like so many others – had to pivot her business due to the small matter of a flippin global pandemic!!!! and you can read about how she’s coped here on the Tide website.

While we’re talking about supporting small businesses, just to let you know that the Muddy Stilettos Awards which were due to take place last month (hand me a tissue, I’m still totally gutted!) will be back in early 2021.

Keep your eyes and ears open (I reckon end of Jan will be the launch but don’t hold me to it!) and watch the Awards go like the clappers – trust me, they’ll be the best ever.

Hero x

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