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Revealed! The winner of our £1,000 Tide competition

Last year wasn't all a disaster! Meet Joanne Cuckson, founder of an innovative job search website, and find out how she plans to use her winnings to increase gender diversity in her sector.

There’s no shortage of people observing that the last year has been testing/unprecedented/uncertain/*enter-negative-word-here* but we’re going to restate it anyway: the last year has been hard. Wanting to do our bit for Muddy entrepreneurs, we worked with Tide to help kickstart new businesses in an otherwise very tricky year, giving £1,000 to one plucky individual who launched a new enterprise after 23 March 2020. 

We’re delighted to say that the winner was Joanne Cuckson, founder-director of Best Property Jobs Ltd., which is based in Latimer, Bucks. At a time when everything was shutting down, Joanne baffled her friends by honing in on a niche in the headhunting market, and starting a specialist property jobs board. On paper it might have been a mad thing to do, but Best Property Jobs — the product of three years’ worth of intention — is materialising into a targeted, time-efficient and cost-effective recruitment platform that takes advantage of the recent online shift. 

Primed and ready to start finding property jobs

Not sure what a specialist property job board might do? Joanne would argue that’s why we need one: people don’t necessarily think about property as a sector that offers a large variation of jobs, despite it being a huge and very active industry. Sometimes, the more niche property-focused jobs are in danger of getting lost on mainstream job websites, so Joanne saw the need for a specialist company. 

Best Property Jobs aims to make people aware of the job opportunities within the property industry, but also to increase diversity in what is still a very male-dominated market. With her winning money, Joanne plans to market and promote careers in the property sector to encourage more women to consider it as an option. She intends to have a section on her website devoted to encouraging diversity, and helping working mothers to balance the long hours and travelling that often come with the job.

To anyone setting up a business, Joanne advises that there’s never a right time. She wishes she hadn’t made excuses and had found the courage to start long ago. She also says — and we love to hear it — that the process isn’t as hard as you imagine. 

Convinced yet? Planning a Dragon’s Den-style pitch in your near future? If not, perhaps you might consider a job in property. We know of an upcoming website…

Find more ideas here

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