Muddy Stilettos


<p>Who run the world? Still girls – though you wouldn’t guess it from the stats. Just&nbsp;<em>2%</em>&nbsp;of venture capital went to women-led businesses in 2023 (and even less in 2024 – ouch). That’s why Muddy’s teamed up with Crowdfunder to launch<a><strong> </strong></a><strong><strong><a href="https://www.crowdfunder.co.uk/built-by-her" target="_blank" rel="noreferrer noopener">Built By Her / Backed By Us</a></strong></strong>, championing female founders with bold ideas and big plans – and now you can support them too! </p>



<p>We’ve picked a handful of brilliant businesses from a nationwide line-up of 55 – all crowdfunding right now and ready for your support. Whether it’s a tenner to say &#8216;I believe in you&#8217;, a bigger investment or even just a like-and-share, your backing could help turn a clever idea into something game-changing. Go on,&nbsp;<strong><a href="https://www.crowdfunder.co.uk/built-by-her" target="_blank" rel="noreferrer noopener">take a look here</a></strong>&nbsp;– the future’s female, and it’s looking fabulous.</p>



<h2 class="wp-block-heading" id="h-i-m-rebuilding-a-studio-and-keeping-mum-s-legacy-alive">&#8216;I’m rebuilding a studio and keeping Mum’s legacy alive&#8217;</h2>



<figure class="wp-block-image size-full"><img decoding="async" loading="lazy" width="1500" height="1000" src="https://dev.muddystilettos.co.uk/wp-content/uploads/2025/07/Untitled-design-2025-07-03T171109.346.jpg" alt="Rhona's Rooms" class="wp-image-114754" srcset="https://dev.muddystilettos.co.uk/wp-content/uploads/2025/07/Untitled-design-2025-07-03T171109.346.jpg 1500w, https://dev.muddystilettos.co.uk/wp-content/uploads/2025/07/Untitled-design-2025-07-03T171109.346-600x400.jpg 600w, https://dev.muddystilettos.co.uk/wp-content/uploads/2025/07/Untitled-design-2025-07-03T171109.346-1000x667.jpg 1000w" sizes="(max-width: 1500px) 100vw, 1500px" /></figure>



<h4 class="wp-block-heading" id="h-rhona-s-rooms-hertfordshire-fundraising-goal-2-500"><a href="https://www.crowdfunder.co.uk/p/take-rhonas-rooms-to-the-next-generation" target="_blank" rel="noreferrer noopener">Rhona’s Rooms</a>, Hertfordshire<br>Fundraising goal: £2,500</h4>



<p>When Charlotte’s mum Rhona passed away in 2023, this beloved rehearsal space lost its matriarch – and nearly its future. For nearly 30 years, Rhona was the heart of this beloved rehearsal space, a hub for local musicians and bands. Now Charlotte, a new mum herself, is raising funds to give Rhona’s Rooms a much-needed refresh and keep this community hub for local musicians thriving for the next generation. Charlotte&#8217;s not only rebuilding a studio – she’s nurturing a family legacy and ensuring Rhona’s Rooms remains a beacon for musicians old and new, with a fresh, female-led energy at its heart.</p>



<h2 class="wp-block-heading" id="h-fashion-that-gives-a-stitch-and-then-some">&#8216;Fashion that gives a stitch – and then some&#8217;</h2>



<figure class="wp-block-image size-full"><img decoding="async" loading="lazy" width="1500" height="1000" src="https://dev.muddystilettos.co.uk/wp-content/uploads/2025/07/Untitled-design-2025-07-03T170936.394.jpg" alt="Finch Marsh" class="wp-image-114758" srcset="https://dev.muddystilettos.co.uk/wp-content/uploads/2025/07/Untitled-design-2025-07-03T170936.394.jpg 1500w, https://dev.muddystilettos.co.uk/wp-content/uploads/2025/07/Untitled-design-2025-07-03T170936.394-600x400.jpg 600w, https://dev.muddystilettos.co.uk/wp-content/uploads/2025/07/Untitled-design-2025-07-03T170936.394-1000x667.jpg 1000w" sizes="(max-width: 1500px) 100vw, 1500px" /></figure>



<h4 class="wp-block-heading" id="h-finch-marsh-norfolk-fundraising-goal-15-000"><a href="https://www.crowdfunder.co.uk/p/finchmarsh-reclaiming-cloth-regenerating-futures" target="_blank" rel="noreferrer noopener">Finch Marsh</a>, Norfolk<br>Fundraising goal: £15,000</h4>



<p>Small-batch, seaweed-dyed fashion from regenerative textile designer Joanne O’Rourke. Her sustainable, UK-made designs are flipping the fast fashion model on its head – local fibres,  created without synthetics, local production, and a slower, more thoughtful way of dressing. Joanne&#8217;s staging a quiet rebellion against an industry that dumps 92 million tonnes of textiles a year. With microplastics choking oceans and biodiversity on the brink, her mission is refreshingly radical and proof that style doesn’t have to cost the earth.</p>



<h2 class="wp-block-heading" id="h-no-sitter-stress-just-a-yellow-envelope-of-joy">&#8216;No sitter stress. Just a yellow envelope of joy&#8217;</h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1000" height="667" src="https://dev.muddystilettos.co.uk/wp-content/uploads/2025/07/Untitled-design-2025-07-03T171123.576-1000x667.jpg" alt="Pary Moppins" class="wp-image-114753" srcset="https://dev.muddystilettos.co.uk/wp-content/uploads/2025/07/Untitled-design-2025-07-03T171123.576-1000x667.jpg 1000w, https://dev.muddystilettos.co.uk/wp-content/uploads/2025/07/Untitled-design-2025-07-03T171123.576-600x400.jpg 600w, https://dev.muddystilettos.co.uk/wp-content/uploads/2025/07/Untitled-design-2025-07-03T171123.576.jpg 1500w" sizes="(max-width: 1000px) 100vw, 1000px" /></figure>



<h4 class="wp-block-heading" id="h-pary-moppins-london-fundraising-goal-15-000"><a href="https://www.crowdfunder.co.uk/p/parymoppins">Pary Moppins</a>, London<br>Fundraising goal:£15,000</h4>



<p>Parents, rejoice! This genius subscription service sorts your sitter&nbsp;<em>and</em>&nbsp;your night out – with curated evenings delivered to your door. Imagine this: once a month, a bright yellow envelope lands on your doorstep, filled with three handpicked, ready-to-go evenings out &#8211; dinner, gigs, comedy clubs, or secret adventures &#8211; with a trusted sitter (from your own circle) already arranged. No endless group chats, no awkward sitter searches, just time to be yourself again. Founded by Fred and Sara, parents who understand exactly that kid chaos can get in the way of life, Pary Moppins is designed to make “parent mode off” a reality. Tried, tested and loved in London, they’re now ready to bring the joy &#8211; and the freedom &#8211; to families across the UK.</p>



<h2 class="wp-block-heading" id="h-it-started-as-a-joke-now-we-re-brewing-feminist-beer">&#8216;It started as a joke – now we’re brewing feminist beer&#8217;</h2>



<figure class="wp-block-image size-full"><img decoding="async" loading="lazy" width="1500" height="1000" src="https://dev.muddystilettos.co.uk/wp-content/uploads/2025/07/Untitled-design-2025-07-03T170915.667.jpg" alt="Heartbreak Brewery" class="wp-image-114759" srcset="https://dev.muddystilettos.co.uk/wp-content/uploads/2025/07/Untitled-design-2025-07-03T170915.667.jpg 1500w, https://dev.muddystilettos.co.uk/wp-content/uploads/2025/07/Untitled-design-2025-07-03T170915.667-600x400.jpg 600w, https://dev.muddystilettos.co.uk/wp-content/uploads/2025/07/Untitled-design-2025-07-03T170915.667-1000x667.jpg 1000w" sizes="(max-width: 1500px) 100vw, 1500px" /></figure>



<h3 class="wp-block-heading" id="h-heartbreak-brewery-wokingham-fundraising-goal-100-000"><strong><a href="https://www.crowdfunder.co.uk/p/heartbreak-brewery" target="_blank" rel="noreferrer noopener">Heartbreak Brewery</a></strong>, Wokingham<br>Fundraising goal: £100,000</h3>



<p>From discussing dating disasters over drinks to launching a dream business, this all-female brewing brand is shaking up Wokingham’s craft beer scene and is on a mission to smash the “gender pint gap”. Their cheeky named pours (fancy a Red Flag Cherry Sour or a Ghosted Hazy Pale Ale?) are just the beginning. With plans for a stylish, community-first taproom and a proudly inclusive ethos. This isn’t just a brewery, it’s an entire movement. We&#8217;re raising our glasses to the heartbreak.</p>



<h2 class="wp-block-heading" id="h-liquid-gold-that-s-good-for-the-planet-too">&#8216;Liquid gold that’s good for the planet too&#8217;</h2>



<figure class="wp-block-image size-full"><img decoding="async" loading="lazy" width="1500" height="1000" src="https://dev.muddystilettos.co.uk/wp-content/uploads/2025/07/Untitled-design-2025-07-03T171144.371.jpg" alt="Tierra Viva" class="wp-image-114752" srcset="https://dev.muddystilettos.co.uk/wp-content/uploads/2025/07/Untitled-design-2025-07-03T171144.371.jpg 1500w, https://dev.muddystilettos.co.uk/wp-content/uploads/2025/07/Untitled-design-2025-07-03T171144.371-600x400.jpg 600w, https://dev.muddystilettos.co.uk/wp-content/uploads/2025/07/Untitled-design-2025-07-03T171144.371-1000x667.jpg 1000w" sizes="(max-width: 1500px) 100vw, 1500px" /></figure>



<h4 class="wp-block-heading" id="h-tierra-viva-london-fundraising-goal-2-000"><a href="https://www.crowdfunder.co.uk/p/tierra-viva-olives-harvest">Tierra Viva</a>, London  <br>Fundraising goal: £2,000</h4>



<p>This family-run Spanish olive oil brand from Jaén reinvests profits into regenerative farming – </p>



<p>Tierra Viva is no ordinary olive oil brand – it’s a soil-loving family business bottling liquid gold straight from the groves of Jaén reinvesting profits into regenerative farming. Now they’re crowdfunding to launch dreamy oleotourism experiences led by women. Think sunshine, harvesting olives, and hands-on traditions &#8211; plus some of the highest quality oil you’ve ever tasted. If successful, they’ll roll out similar escapes led by farms run by women across Andalucía. A delicious way to do good.</p>



<h2 class="wp-block-heading" id="h-what-if-your-phone-helped-you-do-nbsp-less-not-more">&#8216;What if your phone helped you do&nbsp;<em>less</em>, not more?&#8217;</h2>



<figure class="wp-block-image size-full"><img decoding="async" loading="lazy" width="1500" height="1000" src="https://dev.muddystilettos.co.uk/wp-content/uploads/2025/07/Untitled-design-2025-07-03T171031.196.jpg" alt="Leanier app" class="wp-image-114756" srcset="https://dev.muddystilettos.co.uk/wp-content/uploads/2025/07/Untitled-design-2025-07-03T171031.196.jpg 1500w, https://dev.muddystilettos.co.uk/wp-content/uploads/2025/07/Untitled-design-2025-07-03T171031.196-600x400.jpg 600w, https://dev.muddystilettos.co.uk/wp-content/uploads/2025/07/Untitled-design-2025-07-03T171031.196-1000x667.jpg 1000w" sizes="(max-width: 1500px) 100vw, 1500px" /></figure>



<h4 class="wp-block-heading" id="h-leanier-uk-fundraising-goal-5-000"><strong><a href="https://www.crowdfunder.co.uk/p/leanier---an-app-for-smarter-habits-to-live-leaner" target="_blank" rel="noreferrer noopener">Leanier</a></strong>, UK<br>Fundraising goal: £5,000</h4>



<p>A productivity app for people who’ve had it with burnout. Leanier helps users live with less and more purpose. Calm tech for chaotic times. Built by a female-led team it’s designed for people who are overwhelmed by “too much” &#8211; too much stuff, stress, noise, screen time, spending, or pressure to do more. Ticking off four areas – food and fitness, lean sustainability, personal organisation and motivation, and your home – the Leanier app helps users make simpler, more sustainable choices. Leanier offers an alternative to fast living and is crowdfunding to take its prototype to the next level.</p>



<h2 class="wp-block-heading" id="h-skincare-with-soul-rooted-in-ayurveda-and-devon">&#8216;Skincare with soul, rooted in Ayurveda – and Devon&#8217;</h2>



<figure class="wp-block-image size-full"><img decoding="async" loading="lazy" width="1500" height="1000" src="https://dev.muddystilettos.co.uk/wp-content/uploads/2025/07/Untitled-design-2025-07-03T171051.634.jpg" alt="Moksa" class="wp-image-114755" srcset="https://dev.muddystilettos.co.uk/wp-content/uploads/2025/07/Untitled-design-2025-07-03T171051.634.jpg 1500w, https://dev.muddystilettos.co.uk/wp-content/uploads/2025/07/Untitled-design-2025-07-03T171051.634-600x400.jpg 600w, https://dev.muddystilettos.co.uk/wp-content/uploads/2025/07/Untitled-design-2025-07-03T171051.634-1000x667.jpg 1000w" sizes="(max-width: 1500px) 100vw, 1500px" /></figure>



<h4 class="wp-block-heading" id="h-moksa-devon-fundraising-goal-18-333"><a href="https://www.crowdfunder.co.uk/p/help-moksa-grow-to-glow">Moksa</a>, Devon<br>Fundraising goal: £18,333</h4>



<p>Award-winning founder Chloe is turning her ritual-rich, small-batch beauty brand into a wellness space with shop, studio, and treatments galore. Moksa &nbsp;(pronounced Mok-Sha) is crowdfunding to secure the space, hire her first helper, stock up, and launch four brand-new products that have been bubbling away in her creative mind.  We love how Moksa isn’t just about looking good – it’s about feeling deeply, living mindfully, and glowing from the inside out. Time to glow up.</p>



<h2 class="wp-block-heading" id="h-practical-gifts-for-mums-because-a-babygrow-doesn-t-do-the-laundry">&#8216;“&#8217;Practical gifts for mums – because a babygrow doesn’t do the laundry&#8217;</h2>



<figure class="wp-block-image size-full"><img decoding="async" loading="lazy" width="1500" height="1000" src="https://dev.muddystilettos.co.uk/wp-content/uploads/2025/07/Untitled-design-2025-07-03T172426.504.jpg" alt="MumBloom 2.0" class="wp-image-114761" srcset="https://dev.muddystilettos.co.uk/wp-content/uploads/2025/07/Untitled-design-2025-07-03T172426.504.jpg 1500w, https://dev.muddystilettos.co.uk/wp-content/uploads/2025/07/Untitled-design-2025-07-03T172426.504-600x400.jpg 600w, https://dev.muddystilettos.co.uk/wp-content/uploads/2025/07/Untitled-design-2025-07-03T172426.504-1000x667.jpg 1000w" sizes="(max-width: 1500px) 100vw, 1500px" /></figure>



<h4 class="wp-block-heading" id="h-mumbloom-2-0-herts-fundraising-goal-5-298"><strong><a href="https://www.crowdfunder.co.uk/p/mumbloom">MumBloom 2.0</a>, Herts</strong><br><strong>Fundraising goal: £5,298</strong></h4>



<p>Created by mum-on-a-mission Suziey, this smart gifting platform turns well-meaning vouchers into practical support – from chores to self-care. MumBloom is the gift-giving revolution mums didn’t know they needed and is crowdfunding to launch a slick new website and gifting hub that’ll make buying the perfect, practical gift easier than ever &#8211; and give local businesses a shoutout while they’re at it. A proper present, not just a pink onesie.</p>



<h2 class="wp-block-heading" id="h-a-wellness-space-built-around-female-strength-and-soft-lighting">&#8216;<strong>A wellness space built around female strength – and soft lighting</strong>&#8216;</h2>



<figure class="wp-block-image size-full"><img decoding="async" loading="lazy" width="1500" height="1000" src="https://dev.muddystilettos.co.uk/wp-content/uploads/2025/07/Untitled-design-2025-07-03T170954.048.jpg" alt="Her. Space" class="wp-image-114757" srcset="https://dev.muddystilettos.co.uk/wp-content/uploads/2025/07/Untitled-design-2025-07-03T170954.048.jpg 1500w, https://dev.muddystilettos.co.uk/wp-content/uploads/2025/07/Untitled-design-2025-07-03T170954.048-600x400.jpg 600w, https://dev.muddystilettos.co.uk/wp-content/uploads/2025/07/Untitled-design-2025-07-03T170954.048-1000x667.jpg 1000w" sizes="(max-width: 1500px) 100vw, 1500px" /></figure>



<p><strong>Her. Space</strong>, Newquay, Cornwall<br><strong>Fundraising goal: £25,000</strong></p>



<p>Founded by PT and massage therapist Amber Van Hoof, this neurodivergent-designed sanctuary is where women come to move, breathe and be. Reformers, workshops, and community vibes aplenty. With a strong focus on inclusivity and community, it’s a place to celebrate every body and reclaim wellbeing on your own terms. Muddy loves that it is flipping the traditional gym experience on its head &#8211; goodbye harsh lights and gym bros, hello soft lighting, uplifting music, and a sisterhood that feels like a sanctuary. No pressure or judgment, just pure empowerment. </p>



<h4 class="wp-block-heading" id="h-meet-more-built-by-her-backed-by-you-crowdfunders"><em><a href="https://www.crowdfunder.co.uk/built-by-her" target="_blank" rel="noreferrer noopener">Meet more Built By Her / </a><a href="https://www.crowdfunder.co.uk/p/her-space" target="_blank" rel="noreferrer noopener">Backed</a><a href="https://www.crowdfunder.co.uk/built-by-her" target="_blank" rel="noreferrer noopener"> By You Crowdfunders</a></em>.</h4>


Built by Her/ Backed by Us: the brilliant women Crowdfunding right now

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