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Jellycat cuddly toys are what dreams are made of. The luxury London-based brand has been the go to for squidgy, indulgent cuddlies for 25 years, with the likes of Bartholomew Bear, Bashful Bunny and a squad of cute dragons, dogs and elephants that trigger wide-eyed joy. Now there’s a gorgeous new Baby Collection with a tactile range of soothers, blankies, books and gifts for newborns, toddlers or even big kids (seriously, we won’t tell if you don’t).

Here are our favourites, which ones are yours?

CUDDLY TOYS

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The fabulous Bashful Bunny (above) and Bartholomew Bear are Jellycat GOATs – soft toy superstars in the range. Bashful Bunny comes in a million colour ways (OK, slight exaggeration but, you know, a dozen or so – including pink and blue). Whatever shade you go for, they’ll all have the cutest floppiest ears evahhhhh.

ACTIVITY TOYS

Here comes the sun! (and a bit of cloud too but, hey, we’re in Britain, what do you expect?). Part of the Amuseables range, this musical pull – it plays a Jellycat exclusive lullaby – will brighten up a nursery, and can also be attached easily to a crib or pram.

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BLANKIES & COMFORTERS

Here’s how to keep the vibe calm cosy and comforting. The Smudge Elephant soother comes in rich, warm grey fur, and comes in a satin sheen gift box with gold foil detail and matching gift card.

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PERSONALISED TOYS

Ideal for gifting for newborns, birthdays or ‘just because’, you can add personalised names to most of the baby range.

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jellycat.com