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18 new-season buys for kids for under £25

Don't let your kids' sartorial standards slip as much as yours have this spring with our edit of corona cash friendly buys for little ones

Caught yourself trying to winch your four-year-old into last summer’s size three shorts or wrestling your son into his sister’s hand-me-down pink cossie for playtime in the paddling pool? Street cred might not exist at the moment, but you can give your kids a bit of an at-home style update with our edit of the best lockdown budget friendly new buys for little ones, all under £25 and that can be bought online from the safety of your sofa.

Little critters

M&S has teamed up with Roald Dahl™ and The Natural History Museum this spring to create the Extraordinary Explorers collection for pint-sized pioneers. Some of Dahl’s best-loved characters are celebrated in sartorial style on pyjamas, tops, dresses and leggings. It’s impossible to pick just one outfit, but we’re rather taken with this bug-covered dress, complete with cute little caterpillar peeping out the pocket. 


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flower power

Packing frills and florals this adorable smock dress hits all the right notes for spring style (anyone else gutted it doesn’t come in adults size?!). Available from Style My Kid, your online one-stop shop for trendy and affordable kids clothes and accessories.


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colour cool

You’re going to spot seersucker fabric everywhere this summer and these funky striped shorts are a great way to incorporate the trend for children. Find them online at cool organic kids brand We Love Frugi and for added cute factor, buy the matching cap.

From £20

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Roaring success

Running out of ideas for homeschool lessons? This dinosaur t-shirt will go down well with the little monsters and is educational too, so you can tick history lesson off the to-do list. 


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Feel-good fashion

Muddy favourite Joules have come up with an inspired idea during lockdown with a budget-friendly Rainbow range, which gives all profits to the NHS Charities Together COVID-19 Urgent Appeal. Your kids will look good and you’ll feel good, so we’d consider that a win. 


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One piece wonder

Comfortable, yet chic. Isn’t that how we all aspire to look during lockdown? We’ve nailed the comfort side of things, so let’s leave it to the kids to pull off the chic, with cute offerings like these twill dungarees with a pretty cross-over straps from Zara, that they can just pull on and look instantly sweet.


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Holiday at home

We might not be jetting off on our hols this year, but that doesn’t mean you can’t bring some summery style into your house. And anyway, the new collab between H&M and British Illustrator Emma Jayne is too good to miss. Maybe just buy one size up so your little one can wear it on the beach next year too (*crosses fingers*). 


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Killer kicks

Got a little monster in your midst? Give them something to smile about with some fanged footwear from Next Kids. 

£15 – 17

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Bare Necessities

If your children are hooked on Disney+ (that counts as homeschooling, right?) they might as well look the part. Swedish brand Polarn O Pyret has a sale on some of their Limited Edition items, so you can snap up cute sweatshirts and PJs like this Jungle Book number for half the pre-lockdown price. 


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Double duty

We could all do with getting bit more for our money at the mo, which is why we love these reversible shorts from organic clothes brand Frugi that have this fun print on one side and aqua spots on the other side. The good news is that no-one will know your child is wearing the same shorts for multiple days running too!


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Just like magic

Got a Potter nerd in your fold? If they dream of taking the train from Platform 3/4 to Hogwarts in September (presuming it’s not still closed) then they’ll love this clever t-shirt from Mini Boden with sequins that change colour depending on which way you rub it. Just like magic, you could say. 


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Dress to mess

Kidunk is a British brand that specialises in outdoor clothing for kids who like to get muddy or go to Forest School. If you’re incorporating some mud kitchen time into your homeschooling schedule then you’ll love this lightweight summer top that has UVP 50+ protection, so you don’t have to pin down the kids to get sun cream on them. 


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Over the rainbow

Who says you can’t get all dressed up for yet another day at home. Delight your little princess with this pretty pastel-hued bow from Angel’s Face that’ll finish off that home haircut to perfection. Yes, little princess you shall you to the err… hall? 


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Mad hatter

It’s almost impossible to get kids to keep hats on when it’s sunny. There’ll be no tantrums over this cute teddy bear straw hat from Joules though that can be worn by both girls and boys. Now we just need to be able to go to the beach…


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Tasty tee

Think your little one looks good enough to eat? They will in this super soft appliqué strawberry t-shirt from Kite Clothing, a sustainable kids clothing brand based in Dorset. 


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Eye spy

Want to protect young eyes from this gorgeous spring sun we’re enjoying? M&S Kids has a great range of sunnies for small ones, but these cool wayfarers get our vote. Now, do they do them in adult size? 


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Smart guy

Little boys in polo shirts always look cute as a button, and this chic offering from Mini Boden’s new range is sure to make you melt. Just be prepared to have some ice lollies on hand to bribe him into it. 


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Cap it off

The rainbow is fast becoming the symbol of spring/summer 20, so let your kids’ clothes do the talking with this cute cap from John Lewis. 


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