hush

BRANDED CONTENT

CHALLENGE

hush is a fashion label well known to its London devotees for its stylish, laidback daywear. Wanting to target a relevant audience beyond the M25, hush chose Muddy Stilettos for a year-long partnership to raise awareness of the brand, showcase products, drive click throughs to their site, communicate their values and create a database. 

OUR IDEA

We delivered four sponsored content campaigns, ran two £500 competitions, created a solus email and provided newsletter coverage of their sales and offers. We also ran pre-and-post-campaign research to assess awareness and understanding of the brand by our readers. 

RESULTS

Massive engagement – we exceeded our KPIs for uniques by 15%. Also a huge rise in awareness and brand attribution, with an increase in spontaneous recall of 71%. Our readers’ perception of the brand was that it was stylish. Average dwell time of 5 mins across all pieces of content – over two and half times higher than what the industry regards as outstanding.