CHRISTMAS CAMPAIGN
Our readers are immensely house-proud – four times more likely to redecorate or purchase for the home than the national population. Cox & Cox set us the challenge of driving awareness and engagement with readers during the business and competitive crowded time of year.
‘Win Christmas with Cox &Cox’ – 2 x £500 to spend on Cox & Cox’s new Christmas ranges – resonated powerfully. The competition ran for 3 weeks and was amplified across all of our social channels, and supported by Cox & Cox.
11,200 entrants with over 50% opt reader opt-ins requesting to hear more from Cox & Cox.