Bicester Village (2020)

SOLUS EMAIL CAMPAIGN

CHALLENGE

Bicester Village, a must-visit destination for luxury designer brands, faced significant Lockdown retailer restrictions. Realising that they needed to re-connect with affluent British women they asked us to create a campaign to drive awareness and much needed retail footfall in the midst of the pandemic.

OUR IDEA

Invite our readers to the Bicester Village Private Sale throughout October, with a targeted newsletter campaign to our 230,000 Muddy ABC1 subscribers and 188,000 social followers to offer them an additional 30% off Village prices if they signed up to the Bicester Village Privilege Programme. 

RESULTS

Muddy Readers became the top recruitment vehicle for the Bicester Village Privilege Programme during the period and we exceeded their KPIs expectations.