It’s personal! Custom skincare is the latest beauty trend

Searching for the holy grail of skincare? Aren’t we all. These custom blended subscription services come pretty close, using specific doses of ingredients to target individual needs.

Dermatica skincare subscription

Most of us throw a lot at our skin, hoping whatever the latest ingredient is will stop the ageing process in its tracks, smooth frown lines away or prevent breakouts, and it’s often a bit hit and miss, resulting in a cupboard full of half used bottles of potions that you’ve tried out and given up on, some of which might even have made your skin worse in the process. The truth is, there is no one size fits all when it comes to taking care of your skin but there might be a way to get much better results by investing in a personalised blend, designed specifically with your skin in mind.

Some skincare brands are ahead of the game, offering custom blends on subscription to target specific issues with higher strength ingredients needed to tackle individual concerns. You do a detailed online skincare assessment that takes into account your skin type and lifestyle and you’re given a formula based on your specific needs, usually containing prescription-strength ingredients that you can’t buy over the counter. Here are eight brands making skincare simple with tailored treatments.

Skin and me subscription skincare

Skin + Me

Treat debilitating and potentially embarrassing skin complaints such as acne, hyperpigmentation and rosacea with Skin + Me’s custom-blended, clever creams that contain prescription-only ingredients such as clindamycin and tretinoin, as well as other actives like niacinamide and azelaic acid, that come in quantities your skin can tolerate and potentially benefit from, rather than an off-the-shelf tube.

£29.99/month

Dermatica skincare

Dermatica

An online consultation is followed by a prescription from the Dermatica dermatology team in a formula to suit your specific skin needs. Ingredients like tretinoin, benzoyl peroxide or ivermectin are prescribed to target problems like acne or hyperpigmentation. It’s all blended in the UK and delivered within 48hrs so that the formulation is at its best with less degradation.

£24.99/month

Dr. Storm Skincare

Dr. Storm

Common skin complaints such as acne, scarring, pigmentation, sun damage, fine lines and wrinkles and enlarged pores are treated with high strength, active ingredients. You start by completing a medical questionnaire, then your custom formula is blended especially for you and delivered within a week. As your skin becomes used to the treatment, the expert team will review the strength to increase or decrease active ingredients based on your needs. You’ll also get unlimited support via video calls and messaging during your treatment.

£110 every 2-3 months

Skinceuticals Custom DOSE

Skinceuticals

Skinceuticals do amazing off the shelf products, but their Custom D.O.S.E is off the charts, combining high-potency ingredients with professional expertise to recommend a personalised corrective serum tailored to address your specific skin concerns. Each serum is formulated with highly concentrated actives that are known for their efficacy in addressing uneven skin tone, with clinical assessments showing an average of 33% improvement in skin texture and 17% improvement in the appearance of hyperpigmentation after 8 weeks. You’ll need to see a consultant in person for this one and there are only a handful of clinics in the UK to currently offer the service, but it does mean you get a much more in-depth skin analysis.

FIND A CLINIC

Klira The Special

Klira

During the pandemic, Klira founder and Consultant Dermatologist Dr. Emma Craythorne (you may have seen her on TV series The Bad Skin Clinic) developed an at-home assessment tool, which allowed for patients to receive personalised bespoke formulas at home without the need for an in-person consultation. 51 questions decode the genetics and epigenetics of your skin, specifically assessing the cellular processes that really make a difference to how your skin looks and feels. In a few steps a dermatologist assesses your skin and puts together a bespoke formulation, your Klira Special, to give you the results you’re looking for.

£49/four-weeks

And Begin prescription skincare

And Begin

Founded by the dermatological team behind Skin + Me, And Begin is aimed specifically at midlife women. Their Age Renewal Skincare Serum-in-a-Cream is a personalised nightly formula that combines cosmeceutical actives with soothing hydrators, you’ll undergo an initial online consultation and be asked to upload some make-up fee photos of yourself for an analysis to receive your prescribed serum.

£39.99/month

Uncouth skincare

Uncouth

Aimed at in-the-know consumers looking for something less fussy and straight to the point. An initial medical skin questionnaire is followed up with a bi-monthly delivery of custom-made cream containing a base formula of moisturising ingredients, including vitamin E and triglycerides, to support the skin’s barrier. Prescription-only actives are then added to the base according to your individual requirements to target individual concerns. Uncouth also offer oral medications as needed at an additional cost.

£48.50/month

Lesielle skincare dispenser

Lesielle

Take the AI powered skin quiz and then you’ll receive a snazzy Lesielle dispensing device (it’s been described as the Nespresso of the skincare industry) along with a moisturising base and a set of actives to create your custom skincare. As nutrition, hormones, or external factors, such as sun, humidity, or pollution affect your skin you can add ingredients to your base and tailor your formula to your own needs, so the cost varies quite a bit depending on which active ingredients you’re using. A bit more DIY, but pretty nifty.

FIND YOUR FORMULA

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