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About The Indie Store


Our gorgeous new shopping and gift hub shines a spotlight on hundreds of talented small businesses that need the country’s support right now, and puts them directly in touch with our 500,000 readers and followers searching for the perfect gift.

Carefully curated by Muddy Stilettos the UK’s biggest lifestyle site for fun-loving women outside London, we have created The Indie Store to directly benefit shops, makers and producers, and help you have a stylish time of it while you’re at it.

We live and breathe indie shops across our 25 Muddy counties, and are thrilled to showcase the things we love from these creative, unique independent small businesses.

On The Indie Store we don’t make the sale. Instead, we show you something beautiful, that you can click and buy direct from the indie. If buying local is important to you, you can filter to see all the products on offer in your county; and if anything particularly takes your eye, you can find out more about the business and its owner, and what makes them tick!

The Indie Store is not a ‘shopping cart’ approach – it’s the opposite of buying in a giant shopping mall or doing a one-stop-shop from a single online giant. It is all about small, carefully-curated businesses and we hope you agree, it’s all the better for it.

Shop Small and Make a Real Difference

For more info on Muddy Stilettos click here, or to get the inside line on the unique, brilliant and in-the-know things  in your county sign up to our free newsletter.